Outrage Over AirAsia’s Latest Ad In Odisha Which Addressed Odisha People In Bengali! ‘Kemon Aacho Bhubaneswar’

2 min


“Speak clearly, if you speak at all; Carve every word before you let it fall.”-Oliver Wendell Holmes, Sr.

Imagine you are travelling to a different state and you come across a person speaking your mother tongue, the sense of pride you feel at that time is unparalleled. Now imagine a renowned regional newspaper of our own state placed an ad in a totally different language to greet you. Doesn’t it sting our heart right at that very spot filled with love for our traditions and our ‘ମାତୃଭାଷା’?

Recently AIR ASIA came into lime light for one such mistake. In its ad on Sambad, Air Asia greeted the Odia readers in Bengali rather than Odia. The ad read like this:

This translates to “How are you, Bhubaneswar?”

We, the people of Odisha, welcome each and every language but when it comes to the state preference, no other language should be given priority. Odia comes first then comes anything else.

After the recent halla over Hindi going on in the IT capital of India, i.e.,Bengaluru, linguistic cold wars are now everyday scenery. Each language has its own importance but regional language occupies a special stage in our heart.

After an outrage against the same, the said newspaper has rectified its mistake in the online copy and changed it to Odia. The modified version of the e-newspaper reads as:

This translates to “Bhubaneswar, Let’s go!”

It comes after Odisha twitterati thrashed the airlines online for their epicfail in understanding the regional language of Odisha. Which includes MP Baijyant Panda & film maker Amartya Bhattacharya! Check below.

In a similar way in 2016, Air India published an article in it’s flight magazine stating that non-vegetarian dishes are also served at the temple. Later Air India apologized for the mistake.

 

 

 


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